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79 Per Cent Of Metro Residents Believe Employment Will Rise With Digital India: A Survey

Survey conducted by Vivoki India, research analytics and Knowledge processing startup, took place in four metros. The sample survey size was 5,000 that talks about 'Digital Indians' views on social security, better governance, GEM 3.0, digital literacy, rural internet penetration. And only 53 per cent of the respondents supported the cashless economy.

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The man who coined and implemented 'Digital India' is back in government and with him, the hopes of doing wonders in the digital space has picked up the pace. Seventy-nine per cent of the people have firm faith that digital India will contribute to employment access in all sectors in the next 5 years under the current Government and thus reduce unemployment. This was revealed in the latest survey by Vivoki India which surveyed 5000 people in the metros.

The hope is unprecedented against the backdrop that the Periodic Labour Force Survey (PLFS) put out by National Statistic Office (NSO has highlighted worrying trends in the job market as the unemployment rate among young urban job seekers has been on the rise. The overwhelming response in the survey came for social security and safety as 82 per cent felt that it should be top of the charts.

The survey was done to highlight the demands and expectation of Digital India -- the youth -- from the current government. "Despite taking effort to improve e-governance, India stood at 107th place in the world in e-governance according to UN e-governance Index. Many initiatives have been taken towards the introduction of Information Technology to empower people in areas relating to health, education, labour and employment, commerce, etc., in the past. We can clearly see the difference in the number of internet users and improved e-governance. Still, there is digital illiteracy in many parts of India. ‘Digital India’ will be a success when its benefits are available to each and every citizen of India,” said Deepa Sayal, Executive Director, Vivoki India and Director & Co-Founder, ADG Online Solutions.

Further, 74 per cent of respondents feel that employment scare can be handled if the current government undertake empowerment of citizens through Digital Literacy and universal access to Digital Skillset. Digital India is a programme to transform India into a digitally-empowered society and knowledge economy. Launched on July 1, 2015, by Prime Minister Narendra Modi, it is both enabler and beneficiary of other key Government of India schemes, such as, Make in India and Start Up India and many others. Seventy-two per cent of the urban respondents feel that rural internet participation should increase to contribute to the GDP in the longer run and strengthen economy under the current Government. 

Respondents also felt that the role of GeM marketplace is also important in improving the Indian economy. Government e-Marketplace (GeM), a national public procurement platform, will turn three soon and last year August's data shows that over $1.45 Bn (INR 10,000 Cr) in Gross Merchandise Value (GMV) through more than $8.96 K (INR 6.16 Lacs) transactions on the platform. 63 per cent felt that GEM e-marketplace (GEM 3.0) benchmarking should be better aligned by the Government for the SMB and SME Marketplace in order to build the Indian Economy.

Prime Minister Modi's vision of Digital India is to transform the country into a digitally empowered society, but when it comes to cashless economy the respondents are divided. When asked 'Should the current Government work towards making India a cashless Economy to improve upon overall CAGR', only 53 per cent of the respondents supported the cashless economy and 44 per cent were against it.

Response to Tele-medicine and Mobile Healthcare Facilities too was lukewarm as only 52 per cent of the respondents said aye and 38 per cent were for 'no' regarding assigning top priority to the new government for it.


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digital india survey Cashless economy

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