Advertising Career Opportunities: A Combination Of Creative & Strategic Skills
Advertising in India is excellent, and the local talent boasts high production values as well as innovative ideas and concepts
Advertising is the art of delivering creatively written messages to the audience. In other words, it's a paid service that combines innovative ideas with strategic planning to influence customers. To add to that, Jef. I. Rechard once stated, 'Creative without strategy is 'art'.' Advertisements are a necessary part of our daily lives; they can be skipped but not ignored. According to the studies, the average consumer sees up to 3,000 advertisements per day. Advertising is critical in promoting any business, whether it's a product, service, or spreading an idea. Newspapers, magazines, television, radio, mobile phones, hoardings, and the most important Internet, particularly various Social Media Platforms, are among the various modes of advertising.
The seller disseminates information about any idea to its customers and target audiences through advertising. Print ads such as Leaflets, Hoardings (Out of Home ads), Newspaper or magazine prints, and in the electronic format's live storytelling mode (Feature ads), Audio – Visual ads (TVCs), Audio advertising, GIFs, and so on are among the various advertising formats.
Here are the Career Opportunities in the Advertising Field
Various job roles are created in the fast-growing advertising industry. The world of new-age advertising goes beyond traditional methods. The industry requires well-trained professionals for both traditional and non-traditional planning and advertising. The advertising industry is both strategically and creatively dynamic. The job opportunities are varied and divided into various subdivisions based on specialisation. They have positions available in creative, art, production, media planning, client servicing (accounts), and research. Aspiring advertising candidates can apply for these positions based on their areas of interest and specialisation. The following are the various job titles available:
- Media Researcher– The research department provides the media planner with demographic and psychographic information about the target audience. The researchers come from a variety of fields, including communication, statistics, sample techniques, psychographics, and sociology. Public Opinion Researcher, Executive Research Adviser, Associate Media Research Director, and other job titles are among them.
- Creative Director – The creative director and the subordinating team are in charge of designing and conceptualizing the entire advertisement. The copywriting and art departments make up the creative department. In the same way, the Art Director and his team envision the campaign's concept.
- Copywriters and Illustrators – Copywriters and Illustrators are the creative minds behind any advertising campaign. They conceptualise the creative team's idea and write it down in accordance with the concept. The illustrator creates the advertisement concept's layout (storyboard). This is the person who is responsible for the entire text/words that will be used for advertisement, and the format can be anything like print, audiovisual, radio, or digital ads. Cadbury comes to mind when we think of the slogan "Kuch Mitha Ho Jaye," just as "Dag Ache Hain" for Surf Excel does.
- Client Service Executive/Manager – These are the most important people in the relationship between an advertising agency and its clients. They serve as liaisons between an organization's external and internal departments. They examine the client's needs as well as the creative department's output.
- Account Planner – The account planner and the Account Planning team are involved in strategic planning activities such as client selection, budgeting, media selection, and discussions with clients and the market research team. Account service assistant, account executive, senior account executive, and accounts supervisor or manager are all positions related to this profile.
- Creative Director – The creative director and the subordinating team are in charge of designing and conceptualizing the entire advertisement. The copywriting and art departments make up the creative department. The Art Director and his team visualise the campaign's concept in the same way.
Openings in private advertising agencies, as well as advertising agencies of private and public companies, are available in the advertising field. Job openings can also be found in newspapers, journals, and magazines; the commercial section of radio or television; and market research firms, among other places. Working as a freelancer is also an option.
Some of the major job opportunities in this field include advertising manager, sales manager, public relations director, creative director, copywriter, and marketing communications manager.
The Indian economy is growing, and the advertising market continues to expand. Business expansion has resulted in a boom in the advertising industry as well.
Advertising in India is excellent, and the local talent boasts high production values as well as innovative ideas and concepts. All of this has made India a desirable destination for both domestic and international recruiters.
Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house
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