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American Eagle India Celebrates Diwali With ARTSTHREAD Partnership And Exclusive Capsule Collection Inspired By Festival

This opportunity will allow the winners to collaborate with and learn from industry leaders, share their ideas and gain invaluable guidance.

American Eagle India announced today that the brand will be partnering with ARTSTHREAD, a company that aims to bridge the gap between education and industry, by providing a launchpad for emerging artists and designers. Together they will host a two-month-long creative campaign inviting local students and graduates to enter a t-shirt design contest, inspired by Diwali.

The contest, which launched 12th May, provides an opportunity for young and aspiring artists to have their design included in the brand’s Diwali capsule collection – available in all American Eagle India stores and online beginning 14th October 2020. Applicants are encouraged to be creative and submit entries expressing what Diwali means to them. Up to five winners will be selected and the prize will include a unique opportunity for a 3-month virtual mentorship program with American Eagle designers based in the New York Design Headquarters. This opportunity will allow the winners to collaborate with and learn from industry leaders, share their ideas and gain invaluable guidance as they set forth on their own career paths. In addition to the mentorship program, winners will receive gift vouchers worth Rs 25,000 each and will be able to see their design wore across India.

Through this partnership, the brand hopes to empower youth to reveal their true selves to the world – their style, their stories and their creativity. American Eagle recognizes that its customers are more than just consumers, they are engaged collaborators that deserve to be celebrated. Real individuals with passion and purpose.

The contest closes on 10th July 2020, with the winners announced on 27th July 2020.


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American Eagle India diwali ARTSTHREAD partnership festival

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