Automation Boosting International Students Recruitment

International universities are switching to technology-driven, automated systems to appeal to the Gen Z and millennial generation  for recruitment.

It's time for International universities to seize the automation advantage 

Demand for international education has been increasing every year among the student community. India is second only to China in the number of students flying abroad for an international degree. Some of the prime reasons students study abroad are to access high-quality education, experiencing a new culture, and socialising with people from different countries, etc.  

International universities are switching to technology-driven, automated systems to appeal to the Gen Z and millennial generation  for recruitment. Here are some of the ways they’re doing it.  

Role of Data Intelligence in the future of job search  

Powered by data intelligence, universities abroad are exploring the overall personality of prospective students. Data intelligence analyses the online activities of a student looking for jobs. Data sources can include website tracking data,  surveys, interviews, enrollment statistics, polls, industry trends, and competitor analysis. Using machine learning and artificial intelligence, the above analysis will help universities identify the potential job market and destinations preferred by the students. 

Using these data results, universities can drive content marketing as well as develop a student engagement strategy. The analytics will also help them to build a SEO footprint by using the most engaged keywords in the student community. Multiple channels can be created based on the various aspects, which can help to engage students on the university platforms, as well as help students with information based on their preferences. 

Student Profiling 

Student persona plays a major role during university admissions interviews. Universities must focus on interacting  with students in a way that  builds trust so that they are ready to share personal data with the university. During an interview process, universities create a ‘User Experience Personalisation’ for enhancing students’ profiles. This gives them potential for better placement opportunities in the job market.  

Assimilating student data with respect to course preference, location, choice of career, grades will also help universities to analyse student’s future choices.  Through this mechanism, students will be able to save time when looking for the right university. 

AI-Based Automation 

The Gen Z students expect more immediate responses in terms of their choices. International students often fit into different time zones to their destination universities, so it is common for portals to unintentionally miss out on potential students’ calls or messages. AI-based study abroad platforms such as Edvoy are there to address student’s queries anytime, avoiding any potential delay in communicating with students. 

AI Chatbots mimic direct human conversation and provide an ideal first point of service for recruitment. The AI chatbots interact with prospective students via live chat, social chat, text messages and speech. Commonly asked questions are picked and taught to these chatbots via Machine Learning & Natural Language Processing Algorithms.  

After answering these common questions, a well-trained bot will seamlessly hand over the student to an admissions expert when there is a need for human response. A FAQ knowledge base can also be developed around the questions answered by humans, helping the bot to get trained and be as useful as possible before handing over to humans. 

Apart from chatbots, solutions like Google Duplex can be used to make calls to the students. Google Duplex has a human voice and can perform low-level tasks like booking appointments with the students to address their queries. 

Blockchain Implementation 

Know Your Customer (KYC): whenever we hear this, the term Blockchain comes to mind. Blockchain can play a very important role in decentralising the students’ verified data, such as personal information, SSN number, travel documents, and graduation documents.  

The decentralised data can be used by universities, visa agencies, and financial institutions in the destination countries, accommodation providers, part-time job employers, and scholarship providers. This helps to record the students’ footprint during their stay in the destination country. Marketing automation is becoming vital in university recruitment, and  with digitization playing a crucial role in the higher education sector, this is only  likely to grow.   

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house

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