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Betting Big On Animation

The effect of animation is usually achieved by using multiple images that are minimally different from each other using them in rapid succession.

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With the demand for skilled animators only set to increase, India has more than 300 animation studios which employ over 15,000 animation professionals.

Animation is more pervasive than many people realise. It does not just exist in short films, feature films, GIFs, and other media to display moving images, it also finds itself heavily incorporated in video games, motion graphics, and special effects. A lot of information technology interfaces use animation as well. 

The effect of animation is usually achieved by using multiple images that are minimally different from each other using them in rapid succession. 

Although animation had become very popular long ago, it took some time for the Indian animation industry to come to the fore. In 1956 renowned animator Clair Weeks from the movie Bambi was first invited to the Films Division of India to establish and train the country’s first ever animators. The first ever Indian animation film to be produced was Banyan Deer and ever since there has been no looking back. Over the years India not only grown as an economy but has also witnessed growth of its creative quotient which has fuelled the expansion of its animation industry. 

The past five years have been phenomenal for India’s animation industry. According to a KPMG India-FICCI Report on Indian Media and Entertainment Industry, animation and VFX industry grew at a rate of 16.4 percent and has reached a size of a whopping Rs 59.5 billion. 

Hence, it doesn’t come as a surprise that the industry has seen a massive influx of youngsters who are keen on making a career in this field. Today, there are a variety of roles to choose- from a storyboard artist to a character animator, background artist, layout artist, 2D animator, special effects artist, audio video specialist, 3D animator, image editor, website designers, and graphic designer amongst others. Broadcasters like Sonic and Nick have partnered with animation studios for original localised content with shows like ‘Motu Patlu’, ‘Shiva’ etc.

As the demand for content for kids increases in the digital space and global players like Netflix and Amazon sign exclusive content licensing deals with many studios in India, a career in animation has now started to be considered as a lucrative option. It isn’t just because it offers the youth a platform to showcase their creativity but also because it allows them to avail high salaries and have a great career growth. With the demand for skilled animators only set to increase, India has more than 300 animation studios which employ over 15,000 animation professionals. 

There has been a perceptible change in the attitude towards animation. Not only the gaming industry but animation has charmed people in the film industry as well. Classroom learning has given way to e-learning in education and training, requiring skilled animators. Think of it, more animators thank Arena Animation for honing their skills in the domain and to get them future-ready. 

The fact that the government is taking efforts to promote animation also helps its case. For example, the Telangana government has set up a world class animation and gaming city that aims to provide an ideal environment for business in animation, visual effects, gaming and comics industry. Its policy aims at facilitating a legal framework for Intellectual Property creation and protection with the hopes of promoting a growth of indigenous ‘digital content’ education and entertainment. Not just this, the government has created an incubation centre dedicated solely towards animation, visual effects, comics and gaming. 

There was a time when India was known as the hub for IT services. A lot of companies outsourced their work to India because of how little it would cost to avail these services. Likewise, even entertainment giants like The Walt Disney Company and IMAX have started outsourcing an ever increasing amount of their animation production to Asian countries: especially to India. The fact that India provides a huge English speaking workforce of software engineers at a fifth of the price of an average American animator is why India has started receiving a steady stream of films that need to be animated. Many animation companies also offer various training programs, thus owning the skilled of various individuals and later on employing them for jobs related to animation. 

Today, the animation industry has become a lucrative field that not only allows people to pursue their dreams, unleash their creativity but also make money at the same time. There is no doubt that it should sincerely be considered as a career option for a brighter future. 

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house


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