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Cartoon Network And POGO Reaches Out To More Than 100 Schools In Delhi

Turner India’s 13th edition of School Contact Programme is all about Fun and Fitness

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Turner India announced the 13th edition of School Contact Programme (SCP) wherein more than 100 schools from Delhi actively participated. Touted as one of India’s largest school outreach programmes, the power-packed SCP gave Delhi kids an opportunity to experience more fun with Cartoon Network’s ‘Masti ki Recess’ and POGO’s ‘Fun Bhi Fit Bhi’ theme, along with their favourite toons!

At Cartoon Network’s ‘Masti ki Recess’, schools became more fun for students through an extra break; a new concept wherein Cartoon Network combined the magic of its shows and characters such as Ben 10, Kris from Roll No 21, Oggy from Oggy and Cockroaches and We Bare Bears, with light-hearted fun and interactive games. The additional break was a highlight in the daily routine of the school children!


A close up of a sign

Description generated with high confidenceOn the other hand, POGO’s SCP turned ‘bigger and fitter’ through ‘Fun Bhi Fit Bhi’ theme.  Kids’ favorite toons superhero Bheem, the fantastic trio Tik Tak Tail, Grizzy and many more fun characters spread awareness about being agile, mentally alert and eating healthy. The activities planned under this theme revolved around fitness and games! For the first time POGO got kids to interact with their favorite toons primarily through audio-visual led activity.

The 13th edition of Turner India’s multi-city School Contact Programme made students’ everyday school routine more exciting and engaging through a host of interactive games, trivia, competitions, and exciting prizes. The Cartoon Network and POGO ‘s School Contact Program was held at Brilliants Convent School North Ex Public School and Maxfort Public School amongst many others in Delhi between the period of August – September.


Krishna Desai, Executive Director & Network Head-Kids, South Asia, Turner India said, “We, at Turner India, are thrilled to kickstart the 13th year of our annual property, the School Contact Programme. With each year we have seen the programme attract more schools with tremendous participation from students across the country. In line with our fan-first strategy, we aim to connect with our little fans beyond the television world through new themes and more interactive elements for this edition.   We are confident of providing them with a newer, more immersive experience and an opportunity to interact with their favorite toons.”


Cartoon Network’s ‘Masti Ki Recess’ SCP is co-powered by Go Cheese and Unibic with associate sponsors Himlaya Toothpaste and MTR Laban. POGO’s ‘Fun Bhi Fit Bhi’ SCP is presented by Cipla Active Kids Immuno Boosters and co-powered by Go Cheese, Perfetti, Parle Fab with associate sponsors Dr. Batras and Himalaya.

The Cartoon Network and POGO‘s School Contact Programs are being held in Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Kolkata, Pune, Lucknow, Ahmedabad and Surat.

Kids can also watch their favourite cartoon characters and continue the fun with Super Bheem at 4:30pm, Grizzy and The Lemmings at 6:30pm and Tik Tak Tail at 7:30pm on POGO, and Roll No. 21, Monday to Friday at 1:00pm on Cartoon Network.



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