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Evolution Of Animation Sector Over Last Five Years

The entertainment sector has seen the most well-known and abundant application of animation processes.

Albert Einstein had once said, “Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution." Animation is the art of bringing inanimate objects to life to narrate a story, deliver a message and create a long-lasting impact. The possibilities in this arena are immense and it finds its roots in depictions that date back 5200 years. Over the years, the transformations in this field have left mankind amused, captivated and wanting for more.

From the usage of Theatre Optique and Cel Animation to the revolutionary evolution of the computer, the journey in this sector has been disruptive. Conventionally, the animation was purely used to churn out content for children in the form of cartoons. However, in modern times its application has increased dramatically, and its presence is witnessed in areas such as medicine, brand communication, architecture amongst others. Especially in the last five years, the inclusion of animation for different production purposes has noted a break-through, here is how –

The stop-motion technique, which was largely used to create 2D motion pictures on computer systems, was replaced by the golden era of CGI. Under this technology, both 2D and 3D graphics are created, which are later put in motion, either by using the frame-by-frame or rigging methods. The employment of such techniques for content creation allowed animators to offer films that are rendered faster. Additionally, it enabled them to use animation for multi-disciplinary purposes such as storytelling or web series.

Entertainment

This is the sector that has seen the most well-known and abundant application of animation processes. From sketch-based animation in classic Disney films of the 1960s like Bambi and Snow White, to the computer-generated wonder of the Kung Fu Pandas of the 21st century, the entertainment sector has seen overwhelming technical development and genre diversity. Animation has seen resurgence in these past few years in various forms such as modern clay-based stop-motion films like Kubo and the Two Strings and Isle of Dogs and seen genre diversification to suit changing audience sensibilities across the age spectrum.

Even in live-action cinema, character design is conducted on the monitor, using geometrical shapes in a 3D coordinate system to create a virtual skeleton. Once the outline is generated, various other tools are used to add those details, which will make the character real, appealing, and unique. For instance, James Cameron’s Avatar was a masterpiece, created using advanced CGI and motion capture techniques. The process entailed – 2000 Hewlett-Packard servers, 35,000 processor cores and 104 terabytes of RAM to lead to the outcome.

Apart from the usual cinematic sector, the videogame sector too has seen a high speed of development. Games like Grand Theft Auto 5 have set unprecedented benchmarks in story-based and multiplayer game animation and gone to pit heads with the highest grossing movies of all time in terms of global sales collections. There is an ever-increasing space for organic growth in animation avenues, with films being made off these games and vice-versa.

Brand communication

The scope of animation is not limited to films or cartoons anymore; rather it is being increasingly used to create video content for various brands. With the help of modern internet technologies, companies are using animation to either create characters that speak for their product and services, or Ad films that use powerful graphics to convey the message. Further, in the wake of the virus outbreak and individuals practicing social distancing, organizations found it difficult to shoot ad films with actors. However, animation provided them with a welcome respite as they could seamlessly narrate their stories using unique characters and voice-overs powered by motion graphic animation mediums.

The 2020 pandemic had brands looking at animation as a viable alternative for live-action ad filmmaking because of low costs and the logistical advantages associated with the field, with animation professionals making a seamless transition to working from their homes. This has opened up newer avenues for the field moving ahead even post the end of the pandemic and after industrial and economic normalcy prevails onward 2021.

Medicine

Animation in the field of healthcare might indeed sound peculiar, however, the average patient today demands a higher quality of medical products and services. They wish to know about what is happening in their body, how the medical intervention is supposed to take place, and what will be the difference post the treatment. Hence, professionals use animated videos to educate their patients about the conditions they are facing. Further, it is also used by pharmaceutical companies to generate awareness about numerous viruses, diseases, and precautions that need to be taken.

These are just a few examples that showcase the evolution of animation. However, while you read and wonder what’s next; the sector is already rolling out immersive offerings, which are created using augmented and virtual reality tools. These creations provide 360-degree experiences, making the viewers feel as if they are not merely watching the film, rather are a part of the same, such as thematic parks around the world based on film franchises. Even in India, we have seen instances where popular animated characters found presence off the screen, with Motu Patlu being the first Indian cartoon characters to be featured at Madame Tussaud’s. It is safe to conclude by saying; animation is the future of the ultimate viewer experience.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house


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