GetMyUni Acquires Online Learning Platform IELTSMaterial
The strategic move was made by GetMyUni in a bid to get in on the fast-growing e-learning market.
EdTech startup GetMyUni has acquired online IELTS test preparation platform Ieltsmaterial.com in an all-cash deal on 15th April 2020. Post the acquisition, IELTSMaterial operations have been merged with GetMyUni.
The strategic move was made by GetMyUni in a bid to get in on the fast-growing e-learning market, which has exploded post-C0VID-19 and has forced students to learn online. The platform has already seen a 2 folds growth in learners and e-book sales since the acquisition.
Founded in 2014, IELTSMaterial is one of the largest IELTS preparation platforms and serves 3.5 million learners annually in more than 100 countries. The platform offers free study material to millions of IELTS learners helping them succeed in their endeavour to study overseas.
IELTS is an English language exam that is required to be taken by international candidates who are considering studying or working in a country where English is the main language of communication. IELTS is accepted popularly for university admissions in the UK, Australia, New Zealand, USA and Canada.
Upneet Grover, Founder, and CEO of GetMyUni said in a release, “At GetMyUni we are committed to helping 50M students visiting our platform annually to choose their dream college or university. Study abroad was always the natural next step and hence, on the cards and with this acquisition, we are formally entering into the $10 billion study abroad market, since the IELTS exam is at the top of the funnel of a majority of the study abroad aspirants not just in India, but globally "
Recently, in the wake of coronavirus, GetMyUni has enabled universities to connect with students using webinars and is also working closely with universities to enable them to take their courses online and prepare to start their academic sessions irrespective of campus openings.
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