Global Handwashing Day: Sesame Workshop And Planet Water Foundation Promote Message On Hygiene

On Global Handwashing Day, Sesame Workshop India promotes messages on sustainable hand hygiene behaviour with support from Planet Water Foundation

Sesame Workshop India, the Indian arm of global educational non-profit Sesame Workshop, and Planet Water Foundation are joining hands to reinforce the life-saving habit of handwashing. Sesame Workshop India has been working to meet the developmental needs of young children in India for over 15 years. As schools reopen and the number of COVID-19 cases drops, it is important for children and caregivers not to let their guard down and continue the safe practices like hand-washing, wearing masks and social distancing. 

Spotlighting the awareness of hand hygiene especially amongst young children and their families, Global Handwashing Day serves as a critical reminder to people in India and beyond as an effective means to prevent life-threatening diseases.

A special song Chhapa Chhap is being released featuring children’s favourite muppets Elmo, Cookie Monster and Abby with the message of handwashing using soap.

Planet Water Foundation is supporting Sesame Workshop India to amplify handwashing videos, e-books, and posters which have been developed as part of a global initiative, Caring for Each Other. To encourage children to adopt these healthy behaviours, Sesame Workshop India has also reached out to social media influencers popular amongst children and caregivers with the intention of making handwashing a safe and cool behaviour.

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