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Growing Popularity Of Sports Management As Career Choice

Sport is no longer considered a sideshow of global business activity and is now an independent global industry in its own right.

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Sports Management professionals are fast becoming the most sort after commodity in the ever-expanding global sports industry. These professionals will be at the forefront of an unprecedented industry growth that is predicted to see a 6 per cent increase in global value to almost £530 billion by the year 2022. This industry growth is being led by the emergence of eSports, Virtual Reality Technology and the ever-changing nature of sports consumerism. Consequently, now more than ever, the sports industry needs sports management professionals to guide and manage the industry through this period of growth.  

So what exactly is a Sports Management professional?  

Sport is no longer considered a sideshow of global business activity and is now an independent global industry in its own right. Consequently, this industry needs to be guided by experts with a wide range of managerial skills in subjects such as finance, law, analytics, human resources and many other traditional business competencies but with a specific focus on the diverse dynamics of the sports industry. Gone are the days of reliance on mainstream business professionals and now there is a requirement for industry specialists to fundamentally understand and develop the ever-expanding sports industry. Subsequently, Sports Management professionals have skill sets that enable them to manage athletes, create wealth through marketing and sales strategies, and manage staff for national sport organisations and global companies associated with the sport. It is these varied career opportunities that demand specific industry experts and illustrates the value of this expertise in maintaining and enhancing the ever-increasing value of global sport.  

Why should Indian students consider Sports Management as a career?  

India has a long and significant history in terms of its contribution to the global landscape of the sport. However, despite this history and the recent government initiatives within India, such as the Indian Premier League (cricket), Hockey India League, India Badminton League, Pro Kabaddi League, and the Indian Super League (football), there is still a significant shortage of suitably qualified sports management professionals within the country.  While Sports Management education around the globe has expanded to reflect the consistent growth within the sports industry, these education platforms are not wholly available around India. This ultimately creates an opportunity for students, who are or are due to become suitably qualified sports management specialists, to realise career aspirations within the sports industry. Arguably, this also creates an opportunity for higher education institutions to develop Sports Management degree programmes that provide a professionalised pathway for Indian nationals into the fastest expanding global industry sector.  

It is extremely vital to recognise that the sports sector has changed and now demands a significant amount from suitably qualified individuals. Therefore, now is the time for individuals to actively seek out undergraduate and postgraduate programmes in Sports Management, not only to be part of the expansion of the sports industry but to ensure that India’s sporting landscape continues to contribute and significantly enhance the global landscape of the sport. Careers in Sports Management provide real opportunities for individuals to make an impact within a community, work with high profile clients and parlay a passion into a career; something very few global industry sectors can offer its workforce.  

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house



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