HMIF Announces 'Art For Hope' Program To Aid Artists Community

Hyundai Motor India Foundation's programme has aided 25 artists with Rs 1 Lakh Grant each and aims to facilitate employment for artists.

Hyundai Motor India Foundation (HMIF), the philanthropic arm of Hyundai Motor India Ltd. (HMIL), today announced the CSR initiative ‘Art for Hope’. Art for Hope is India’s first dedicated CSR program to encourage artists across various domains like Digital Arts, Crafts, Multidisciplinary Arts, Performance Arts and Visual Arts. 25 artists, with community art project concepts around the theme of Hope Solidarity and Gratitude, will receive a grant of 1 Lakh each. The project is scheduled to commence from October this year.
‘Art for Hope’ is conceptualised to promote art as art inspires change to positivity for happiness and composure of humanity. Shortlisted artists will get an opportunity to exchange ideas, execute an art project and be mentored by industry stalwarts. The projects will also be displayed for community viewing across India, including Hyundai Motor India Ltd.’s new Corporate Headquarters in Gurugram.
The proposals are invited from artists and groups across India through email with a project proposal in any Indian language in 800-1000 words along with a CV, artist statement and a recommendation letter. A panel of the jury including above mentioned advisory members and internal members will be evaluating the proposals based on innovation, community impact along with the economic situation of the applicant. Projects can be located anywhere in India and completed in between 6-10 weeks of grant announcement. The grant shall be used to execute an art project available for public viewing.


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