Inculcating The Importance Of Having Niche Specializations In UG Courses

Here are some of the niche specializations that you should consider after completion of Class 12.

COVID-19 has completely turned around the way traditional education and the job sector operated. The business and hiring scenario are expected to go under massive transformation, especially in the next 3-4 years. Organizations will be looking for innovative business ideas to pull themselves out of the financial crisis. Hence, the demand for candidates with niche specializations on their resume will increase. 

Whether you are planning to pursue a career in science, commerce or arts stream through a bachelor’s degree or diploma, it is important to stand out from the crowd, especially in the post-pandemic phase. Some of the niche specializations that you should consider after completion of Class 12 are:

Healthcare and Hospital Management  

The healthcare and hospital management sector is expected to grow at an unprecedented rate in the coming years. The sector will witness a rise in the number of hospitals and healthcare facilities. The existing healthcare infrastructure will look upon to strengthen their quality of services and operations to fend off the new competition. There is immense scope of lucrative careers in healthcare administration, public relations, customer service, audits and invoicing for students with a niche specialization in this sector. Even those could not get into Medical, can consider taking up novel career options in Healthcare Management and Hospital Administration. 

Digital Marketing 

Digital marketing has become quite a popular career choice since the last few years. However, with every small and big company jumping on the digital marketing bandwagon, they will want professionals who can create unique digital brand value for them. Organizations will prefer candidates with super specializations in digital marketing than a general/all-rounder digital marketer. So, it will make more sense for you to find a specific niche such as SEO, web analytics, PPC or social media and pursue a specialization in that. 

Banking and Microfinance  

With Indian villages turning smart and tech-savvy owing to penetration of mobile phones and the internet, it has become easier for large banks to expand their services to rural areas. Several microfinance institutions have also cropped up in recent years, enabling rural India to avail savings account, money transfers, savings accounts, insurance and credits easily. The parameters of rural banking are quite complex as compared to urban banking. So, if you have niche specialization in rural banking and microfinance, you can look forward to a rewarding career in this field. 

Construction and Real Estate Management 

Some of the biggest challenges that the Indian construction and real estate industry faces are lack of skilled manpower, inability to keep pace with technological trends, carbon emissions, project and legal complexities and lack of professionalism among many others. If you find areas such as project management, contracts and vendor management, estimation and costs, sustainable construction, smart cities development, sales and marketing interesting, then you must pursue a specialization in this sector. 

Artificial Intelligence (AI) and Machine Learning (ML) 

Technology skills are in great demand today and the trend will continue in the future. If you know AI and ML, you can leverage it to fast-track your career. These two technologies are strengthening their roots across banking, medicine, healthcare, real estate and other sectors. You can either look for hard-core specializations in AI and ML or look for blended specializations through MBA or PGP in these technologies. Students with a penchant for technology must add these skills to their kitty for fulfilling career prospects. 

Niche specializations are expected to drive the future job market. There is no better time than now to enrol in niche specializations and carve a successful career path for yourselves after Class 12.   

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house

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