Kidzania Mumbai Launches An All-New Activity In Association With Activkids Immuno Boosters
On the occasion of completing 5 years, KidZania Mumbai, the Global Indoor Theme Park has partnered with industry leader, Cipla Health Limited for their “Wall Climbing” activity. The all-new role-playing activity will be inaugurated at KidZania Mumbai on 22nd September 2018.
KidZania Mumbai has worked closely with Cipla Health Limited to create a nutrition wall at the establishment to highlight the nutritional value among parents and kids. Along the lines of KidZania’s philosophy of fun in learning, this activity involves climbing a wall and crossing hurdles to complete the Cipla-Immuno challenge. On their way to the top, children will learn about the different vitamins and their benefits.
With a promise of “Caring for Life”, Cipla Health and Immuno Boosters aims to inculcate healthy eating habits in children at an early age. The immunity wall climbing activity is a perfect blend of not only educating children about nutrition but also increasing the recall of Immuno Boosters amongst them.
Speaking about the new launch, Ms. Sona Mazumdar, Chief Partnership OfficeratKidZania India said, “With the convergence of entertainment and education, KidZania, an Edutainment Global Theme Park stands to provide a unique and immersive experience where learning meets fun. We are always seeking to partner with brands—both local and international—that can help us deliver this proposition. Our partnership with Cipla Heath Limited will provide our visitors with a stronger platform to reiterate the importance of nutrition and active lifestyle.”
Commenting on their new partnership, Mr. Ketan Mohile, Category Director, at Cipla Health Limited said, “Immuno Boosters by Cipla Health is proud to partner with KidZania to create a one-of-a-kind learning and engaging experience. Through the Immuno House, Kids will not only challenge themselves and participate in the exciting wall climbing activity, but also learn the importance of good nutrition and immunity in their daily life. Through this partnership, we have created a unique program to strengthen our connections with both Kids and Parents alike. We want everyone to go back from KidZania having enjoyed their visit to Immuno House and having learned new ways to improve their immunity!”
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