Mumbai's Universal Business School Presents Paper At International Conference

A research paper on ‘Social Media Marketing: A Few Strategies to Excel,’ was presented by two senior professors

The 5th International Conference on Recent Trends in Business and Entrepreneurial Ventures (ICRTBEV 2022) was organised by Lincoln University College, a private universities in Malaysia on September 22-23, 2022, at Mardhiyyah Hotel & Suites, Shah Alam, Selangor, Malaysia.  The focal theme of the conference this year was 'Sustainable Business and Entrepreneurial Ventures'. The conference brought together public and private sector decision makers as well as entrepreneurs, investors and researchers from the Southeast Asian region and abroad.

A research paper on ‘Social Media Marketing: A Few Strategies to Excel,’ presented by two senior professors from Mumbai’s Universal Business School Dr Indrajit Goswami and Dr Karunakar Jha, received appreciation at this annual event dedicated to the promotion and presentation of peer-reviewed research. The conference aimed to build a bridge linking start-ups and SMEs to investors, financiers, and corporates in the region; with a view to creating business partnerships and joint ventures. Dr Indrajit Goswami also delivered the plenary speech on September 23, 2022.

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