Myntra Stylecast Rolls Out College Campus Ambassador Program
Introduced in December 2021, Myntra StyleCast was launched as a separate section on the app, with ~7000 styles
Myntra launched its College Campus Ambassador program to engage with its thriving cohort of Gen-Z consumers in the country. This is one of the two-part creators campaign being driven by Myntra StyleCast, which collectively comprises over 1000 influencers, that aims to bring together uber-trendy Gen-Z who are passionate about fashion and can create awareness around fresh and affordable fashion on StyleCast within their clout, including circles on campuses. With this program, Myntra aims to further strengthen its position as India’s foremost destination and expert on all things fashion, among young shoppers, while enabling opportunities for the young fashion enthusiasts in the content creator space. The latter includes the chance to learn the ropes of content creation through mentoring and guidance from popular macro Myntra Style Squad influencers as well as getting a chance to be featured on Myntra’s live commerce propositions, Myntra-Studio and M-Live and social media channels to give their content creation pursuit the right launch pad.
Introduced in December 2021, Myntra StyleCast was launched as a separate section on the app, with ~7000 styles. StyleCast has scaled its offerings by 5 folds since launch to over 35,000 styles, offering the cohort a good shopping experience, during the ongoing 16th edition of EORS, international and domestic brands for the Gen-Z milieu, including the likes of Urbanic, H&M, Forever 21, Missguided, Zalora, bebe and Trendyol among a host of other brands. The influencers that partner with the platform for the campaign are given access to a range of Instagram-worthy merchandise with an opportunity to get featured across Myntra's social pages and application.
Myntra StyleCast Campus Squad includes an array of students aged 17-21 years, from universities in the country including Indian Institute of Art & Design, Pearl Academy, NIFT, Lady Shri Ram College, Delhi University, Mount Carmel College - Bengaluru, Indian Institute of Fashion Technology and Symbiosis Institute of Design - Pune to name a few. These campus ambassadors are the faces of Myntra on their respective campuses. They are among the coolest and the most fashionable kids on campus that everyone looks up to for their fresh and edgy fashion sensibilities and these campus influencers will create strong FOMO (Fear of Missing Out) around the Myntra StyleCast range among their college circles. Myntra has bolstered this ever-growing army even further, to create content around themes such as body positivity and inclusion on their social channels to build awareness and consideration for Myntra StyleCast and also post content on their Myntra Studio profiles to drive end conversions for the StyleCast charter on the App.
Myntra chooses campus influencers on the basis of their relevance with the Gen-Z audience, relevance in the content creation industry, their knack for edgy and trendy fashion, and their diversity and reach. Through the Campus Ambassador program, Myntra intends to achieve over 250 million impressions on social media over the course of this year.
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