Olay Funds Scholarships With LEAD To #STEMTheGap
Encouraging more STEM education for girls, Olay joins hands with School EdTech unicorn, LEAD
According to United Nations, in India women make up only 14 per cent of the workforce in STEM (Science, Technology, Engineering and Math). As a brand of science, but simultaneously proudly also a brand of women, leading skincare brand Olay believes the world needs more women in STEM and believes it’s time to change the STEM gender gap equation in India.
Rooted in cultural barriers and stereotypical gender roles, women are often stereotyped as caregivers or homemakers and restricted in their fields of study to teaching, nursing, fine arts and home economics amongst the like. Olay has launched its #STEMTheGap initiative to encourage more Indian girls to fearlessly pursue STEM education and careers. To action this, Olay has launched a STEM scholarship program for girls in partnership with LEAD, a school edtech player.
With the launch of its meaningful initiative #STEMTheGap, Olay India is committing to help close the gender gap in STEM. The brand has also unveiled a hard-hitting film highlighting how our unconscious biases teach girls that STEM is not for them and invites us to collectively address this to #STEMTheGap.
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