Reinventing The Coaching Industry To Combat COVID Impact

Kota-based Motion Education brings in disruptions in the coaching industry with new tools and solutions

The Coaching Industry has been witnessing the cascading effects of the COVID-19 crisis since last year. The industry, which has over Rs 25,000 crore annual revenue, has been reinventing to come out of the adverse impact of COVID with new tools and solutions. Every year, during the first quarter, coaching institutes across the country start admitting lakhs of students aspiring for entrance to premier institutes. In the wake of a second wave of coronavirus this year, numbers are expected to further dip. The leading coaching institutes are now coming out with a disruptive hybrid coaching model by offering both offline and online modules. 

National Coaching Hub, Kota in Rajasthan has geared up to keep its high-octane image by introducing innovations in the coaching model. With a firm belief that students will come again once normalcy returns, Kota-based Motion Education- India’s fastest growing education Start-up and a leading coaching institute in Kota for Medical, Engineering, and other prestigious competitive examinations- has started integrating technology into its specialised content to provide customised solutions to each student.

The coaching sector would continue to thrive and dominate India’s education sector as supplemental academic activities. Going forward, the digital form of coaching may dominate over classroom coaching. 

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