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VIPS Organises 2-day Conference On 'Media Literacy and Communication for Sustainable Development'

The main and the core objective of the paper presentation was to get familiar with various opinions of a different set of people on their chosen topics.

Communication, Economic and Sustainable Development are all connected in some or the other way and are an integral part of our lives and affect us directly and indirectly. Keeping this in mind Vivekananda School of Journalism and Mass Communication, VIPS organized a paper presentation on Communication, Economic and Sustainable Development which was a national-level event organized on December 18, 2020, under which various people presented their papers on different sub-topics related to it.

The main and the core objective of the paper presentation was to get familiar with various opinions of a different set of people on their chosen topics.

Dr. S.C. Vats, Chairman, VIPS, congratulated Chairperson VSJMC & VSIT, Prof. Siddharth Mishra and the organising committee for conceiving the conference on an important theme of 'Sustainable Development' and 'Importance of Media Literacy and Communication'. He also thanked all the key speakers, technical chairs and paper presenters for enriching the discourse and bringing in valuable insights on this burning issue that concerns everyone. He also emphasised on coming up with extraordinary ideas and innovations in all walks of life which should be embedded and be inclusive of environmental, social and economic development as its core philosophy.

He concluded his message by thanking Principal, Shyam Lal College, Delhi University, Prof. Rabi Narayan Kar for agreeing to deliver the valedictory address today. He also congratulated Dean, VSJMC, Prof. (Dr) Charulata Singh, Conference Convenor, Dr Ramesh K Sharma and Co-convenors, Dr Praveen K Singh, Dr Debarati Dhar, Ms Mona Gupta and Ms Salonee Bhardwaj for successfully hosting the conference.

After that the Conference Convenor, Dr Ramesh Kumar Sharma was invited to share the conference report. Dr Sharma mentioned that while brainstorming during the planning of the conference, the external research committee members thought Sustainable Development as an issue of significant Global importance. This conference witnessed two very insightful plenary sessions on a) Sustainable Development, Media Coverage and Public Understanding, and b) Media Health and Sustainable Development.

The first plenary session was graced by Vice Chancellor, Makhan Lal Chaturvedi National University of Journalism and Mass Communication, Dr K G Suresh, Chairperson, VSJMC & VSIT, Prof. Siddharth Mishra, and VRC and Dean VSJMC, Prof. (Dr) Charulata Singh. The role of the media in promoting and educating the larger society about sustainable development was emphasised by Dr K G Suresh. He also discussed the significance of media in inspiring people to bring changes in the form of sustainable habits.

The session also included an informative presentation by Prof. Siddharth Mishra focusing on social inequality in India.

The second plenary session witnessed Dean, USMC, GGSIPU, Prof. Anoop Singh Beniwal, Advisor, Health Planning and Policy, CM Office, Government of NCT of Delhi, Dr Nimi Rastogi and Vice Chancellor, Gram Bharti University, Prayagraj Dr Ram Mohan Pathak.

Both plenary sessions were concluded by Prof. (Dr) Charulata Singh. She gave her insights as to how the media can play an effective role in activism towards sustainable development. A total 48 paper presentations were a part of this two-day national conference discussing various themes and sub-themes.  

Dr Ramesh Kumar Sharma concluded his report by thanking the Prof. Siddharth Mishra and Prof. (Dr) Charulata Singh and all the colleagues for their support. He invited the co-chairs of the sessions for the reports of technical sessions.

The report of the first technical session was presented by Dr Vaishali Billa on Media, Health and Gender Approaches. The session was chaired by Prof. (Dr) Surbhi Dahiya and co-chaired by Dr Vaishali Billa. Out of 9 paper presentations scheduled, 7 were presented and had 50 attendees as audience. The following presenters presented the following papers:

1.    A Study of Portrayal of Men In Non-traditional Roles In Indian TV Commercials - Ms Niharika Nanda
2.    Media and Gender Stereotyping: Revising The Contours Of Media Literacy - Ms Aditi Khare
3.    Social Media Matrix for Rapism: A Study of Perception of youth in Haryana - Ms Rashmi Singh & Dr Tanjum Kamboj
4.    Socio-Economic Status of Women - Prof. (Dr) Rajni Malhotra Dhingra
5.    Changing Paradigm of Women Depiction in Advertising World - Prof. Neeru Nakra
6.    Reclaiming Identity of Women through Experimental Television: A Case Study of 'Patiala Babes' - Dr Chetna Bhatia
7.    Depiction of Women in Bollywood Music - Ms Anushka Sharma

The report of the second technical session was presented by Dr Amit Channa on Communication, Economic and Sustainable Development.  The session was chaired by Prof. Deepak Shinde, Director, School of Media Studies and Co-chaired by Dr Amit Channa. Only 4 papers were presented out of 8 papers in this session. The following presenters presented the following papers:

1. Digitalisation of Sustainable Development - Ms Garima Bora and Ms Srishti Chandola
2. Promoting North-East India Brands: A Case Study of Economic Development through Online Shopping Platforms - Dr Bidyarani Asem
3. The Requirements & Achievements of Clean & Affordable Energy in India - Ms Shreya Sharma
4. Role of Media in Advocating Health Literacy among Rural Areas of Delhi: An Analysis - Ms Mansi Chopra & Dr Abhishek Kumar Singh

The report of the third technical session was presented by Dr Ravi Chaturvedi on Media Literacy and Sustainable Development. A total of 5 papers were presented in this session. The session was chaired by Prof. Dr. Uma Shankar Pandey, Head of Department, Surendra Nath College, Calcutta and co-chaired by Dr. Ravi Chaturvedi. The following presenters presented the following papers:


1. Contribution of Film Societies and cinema Sustainability: A Focus Group Study - Dr Namrata Joshi & Ms Manmeet Kaur
2. Role of Online media in imparting Quality Education as a contributory factor to United Nations Sustainable Development Goals - Dr Nisha Singh & Ms Shivangi Saxena
3. Digitalisation in Classroom - Impact on Learning - Ms Anju Gupta & Ms Priyanka Tiwary
4. Are We New Media Literate?: The Empirical Evidences from a Private Higher Education Institution - Dr. Swapnil Undale - Dr. Ashish Kulkarni, Dr. Harshali Patil and Mr Amit Mukherjee
5. Digital Media Literacy and Narrative Journalism- a critical discourse analysis of the Dokmoka mob lynching incident in the newspaper The Telegraph, Guwahati Edition - Mr Hoimawati Talukdar
The report of the fourth technical session was presented by Dr Sunil Kumar Mishra on Gandhian Approach and Sustainable Development Goals. A total of 9 papers were presented in this session out of 11.  The session was chaired by Dr Kusha Tiwari and co-chaired by Dr Sunil Kumar Mishra. The following presenters presented the following papers:

1. Universality of Gandhian Philosophy, Communication and Sustainability - Prof. (Dr) Charulata Singh & Ms Mrinalini Mehra
2. Mahatma Gandhi's vision of media and today's media - Dr Praveen K Singh
3. Role of Media in Flow of Communication for Marginalized Section - Ms Fahmina Hussain
4. Depiction of Crime Stories against Women: A Study Based on Content Analysis of Newspapers - Dr Anuradha Mishra
5. Social Entrepreneurship as an Approach to Sustainable Development - Dr Ravi Chaturvedi
6. Media, Environment and Sustainable Development: A Content Analysis of National Dailies - Dr Vaishali Billa
7. Environment changes and sustainable development in the new millennium - Mr Kush Kalra & Mr Abhinav
8. Folk media: A Powerful Tool for Sustainable Development - Ms Shahi Shaika
9. Digital Activism: Case study of Climate Change Activist Greta Thunberg - Dr Durgesh Tripathi & Ms Surbhi Tandon

The report of the fifth technical session was presented by Dr Anuradha Mishra on Digital Literacy and Sustainable Development Goals.  A total of 12 papers were there and out of which, 10 were presented in this session. The session was chaired by Dr Durgesh Tripathi, and co-chaired by Dr Anuradha Mishra. The following presenters presented the following papers:

1.    Documenting Nature: Environmental Issues in Documentary Films - Dr. Sunil Kumar Mishra
2.    Kavi Sammelan Origin and Development- Ms Saloni Bhardwaj
3.    Role of Information Literacy: A Study on Youth and Social Media - Ms. Priyanka Sachdeva
4.    Media Bridge between User and Provider of Online Education -Way Towards Sustainability - Ms Divya Jindger, Mr Naman Gaulechha & Mr Anshpreet Singh Khurana
5.    Information Overload and New Normal: A Study on Information Consumption Patterns among Youth - Dr Ankit Sharma & Mr Abhinav Arohi
6.    An analytical study of Media Literacy and its Social Challenges - Dr Ramesh Kumar Sharma & Ms Poonam Singh
7.    Contribution of Indian Women Scientist: A Study of Media Coverage - Dr Atul Arora and Dr Atul Upadhyay
9.    Role of Mainstream Media in Creating Awareness on the Environmental Issues among the Youth of Delhi-NCR - Adarsh Kumar
10.    Social Media Metrics of Rapism - A study of perception of youth in Haryana - Ms Rashmi and Dr Tanshum

After the detailed reports, Principal, Shyam Lal College, University of Delhi, Dr Rabi Narayan Kar was invited for the valedictory address. Dr Rabi Narayan Kar congratulated the team for organising the conference. He talked about sustainability. He even presented on the environment deterioration. He showed how even the most beautiful places have been destroyed by the garbage thrown by the human beings. He explained the details via examples, like oil spill in Nigeria in 2018 and MV Apollo Oil Spill in South Africa that resulted in animal sufferings.

Due to the involvement of the media, the duties towards sustainable development have improved where local cultures and institutional mechanisms have been focused upon. Due to the pro-active role that the media has been playing, there has been a drastic change in the reduction of oil spills from the 1970s to 2010s. After the 2000s the media has been quite active in creating awareness about sustainable development keeping the operations at transparency. His information was very insightful as it showed how media can come out as an effective source in raising awareness.

Prof. Siddharth Mishra began his presidential remarks by thanking Dr Rabi N Kar mentioning that there would have been no better closure for this session other than his compact presentation. He also insisted Dr Rabi N Kar to make VIPS a part of any future enterprises related to Sustainable Development Goals. He also emphasised the importance of understanding sustainable development in terms of social activism. In the end, he thanked everyone for being a part of this conference and congratulated the organising team.

In the end, Prof. (Dr) Charulata Singh gave her vote of thanks as the conference head. Dr Singh thanked the management for allowing to hold this conference. She then thanked the dignitaries who were present in the plenary sessions one by one. She also thanked the entire organising team, the faculty members and the research scholars for their efforts and making this conference a success.

The conference was concluded by the moderator Mona Gupta quoting Dave Snowden's words, "Knowledge can only be volunteered, it can't be conscripted."



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