Yellow Class Raises $6Mn In Series A Led By Elevation Capital

The Children's extracurricular ed-tech platform plans to use the funds for product development, content creation, brand marketing, leadership hiring, and strategic expansion in select geographies.

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Left - Anshul Gupta; Right - Arpit Mittal

Yellow Class, an online ed-tech platform, has raised $6 Mn in a Series A round led by Elevation Capital with participation from existing investors India Quotient, Titan Capital and First Cheque. Other investors include Vidit Aatrey (Co-founder, Meesho), Alok Mittal (Founder, Indifi), Vivekananda Hallekere (Co-founder, Bounce), Maninder Gulati (Global CSO, OYO) Abhinav Sinha (COO, OYO), Dhruv Agarwala (CEO, PropTiger) and Alvin Tse (Country Director, Xiaomi Indonesia ). The company will use the funds for improving the product experience (for both parents and children), developing more holistic content, building brand awareness, hiring for leadership roles across the product, technology and engineering verticals, and driving expansion in over 500 cities in India and international markets. In November 2020, it had raised $1.5 Mn in a seed round led by India Quotient.

The extracurricular segment in India has grown steadily in recent years and is expected to reach a size of $5.8 Bn[1] in 2021. Today, this is a fragmented market mostly catered to by smaller localized players without any standardization in quality. Since most school curriculum and infrastructure do not focus enough on holistic child development, parents are keen on finding alternative and easily accessible options (preferably online) to encourage hobbies and other activities among their children. Travelling long distances for a class is a major inconvenience too and limits the options as parents need to manage their work/home lives and time. The long hours of commute also restrict the number of activities children can explore.

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