ZEE5, Eduauraa Partner To Provide Online Education At An Affordable Price

ZEE5 and Eduauraa join hands to democratize education by giving world-class quality education content at an affordable price, empowering over 310 million students.

(L-R) Tarun Katial, Punit Goenka, Dr Ramesh Pokhriyal Minister of HRD and Akanksha Chaturvedi at the collaboration announcement of Eduauraa and Zee5 where Education meets Entertainment.

ZEE5, India's ConTech brand, amidst the presence of Shri Ramesh Pokhriyal 'Nishank' announced an exclusive partnership with Eduauraa, a digital learning platform. After reimagining the content landscape for Indian OTT consumers and entertaining millions of individuals with an array of bespoke content across 100+ originals, movies, news, and its brand-new gamification offering all on one single platform. With this association, ZEE5 took a strong step forward in creating purposeful content for its viewers across the Nation.

The partnership was launched recently in the national capital in the presence of Ramesh Pokhriyal 'Nishank', Minister of Human Resource Development, Government of India, and Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd., Tarun Katial, CEO, ZEE5 India and Akanksha Chaturvedi, Founder and CEO, Eduauraa.

Ramesh Pokhriyal 'Nishank', Minister of Human Resource Development, during his keynote said, “My congratulations to ZEE5 and Eduauraa for showing great foresight in bringing education to a streaming platform, a technology which made its debut on the global stage just over a decade ago. I am sure that the digital transformation of education will transform the delivery in our country and democratize education by addressing issues of accessibility and affordability that hamper a wider reach. It should be our endeavour to see more innovation in the learning ecosystem that will allow each child to discover his strengths and abilities and fulfil his dreams in a digital world.”

India has the world's largest school-going population between the age bracket of 6-17 with over 310 million students. Over 55 per cent of Indian students take tuitions, and on an average 11-12 per cent of a parent's income goes on a single child's education. The cost of education has risen from Rs.55,000 to Rs.1,25,000 over the past decade, an increase of over 150 per cent. Despite spending a huge portion of their earnings, parents have no control over the quality of education their children get. Access to. E-learning platforms in India remains prohibitively expensive ranging from Rs. 15,000 to Rs.2 lacs/year.

Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. commented, “Education is the most important pillar of any economy. If the education of this country can be revolutionized, then every individual can be empowered to improve their standard of living, thus having a trickle up effect and in turn positively impacting the development of our country. ZEE5's initiative with Eduauraa is our first step towards giving back to our extended family by delivering purposeful content at an affordable price.”

When 85 per cent of India earns below 8 lakhs a year, how can India afford this?

ZEE5 and Eduauraa join hands to democratize education by giving world-class quality education content at an affordable price, empowering over 310 million students.

The partnership will transform the traditional learning system and provide students of class 6th to 12th standard across different boards including ICSE, CBSE and seven state boards (Maharashtra, Rajasthan, Uttar Pradesh, Bihar, Madhya Pradesh, Chhattisgarh and Tamil Nadu), in English and Hindi concept based learning as per Board wise syllabus delivered through interactive video lectures delivered using innovative and interactive methods that explain each and every topic or concept.

Tarun Katial, CEO, ZEE5 India said, “Our larger vision at ZEE5, is to be able to build a rich repository of purposeful content across genres that makes a ZEE5 subscription an investment for an individual to enjoy content viewing anytime, anywhere. Given we enjoy high viewership in the Hindi-speaking belt across North India, an educational app that offers content in Hindi, along with English, is the perfect partner and this is a match made in heaven for our subscribers."

"Quality education should be accessible to one and all, irrespective of age, gender, financial capabilities, and their place of stay. In most cities, a significant amount of household income is today spent on private coaching, irrespective of the child's grade. Eduauraa coming on board with ZEE5 will help us strengthen our education content portfolio. With our wide reach across the country including metros, Tier 2 cities, Tier 3 towns and villages, we hope to provide quality education to children in an engaging way at no extra cost,” he added.

ZEE5 subscribers would be able to conveniently access Eduauraa through an in-app integration. As part of the introductory offering, ZEE5 will offer Eduauraa free for six months for all paid subscribers (annual pack only) who register on or before March 31st, 2020. Eduauraa on ZEE5 would be available in Hindi and English – the only educational app at this price point to make language options available for the viewer.

ZEE5 has aggressively invested in onboarding best-in-class technology partners who could help deliver a hyper-personalised and a seamless content viewing experience for consumers to watch content on any device, anytime. With Eduauraa coming on board, ZEE5 will continue to invest further in technology to better the overall consumer journey onto the platform by making the app user friendly and intuitive. 

Akanksha Chaturvedi, Founder & CEO, Eduauraa stated, “Having studied at great institutions, I realised that India can be transformed if superior quality education can reach every child. The challenge was that world-class education was expensive and only the rich could afford it. We believed technology could be used as an enabler to eliminate all barriers and transform the way education is consumed. In ZEE5 we found a partner with a similar vision. With a philosophy of empowering children and playing catalysts to equal opportunities, Eduauraa was created with a vision to democratize education by using technology, making premiere quality education reach every corner of India at an affordable price.”

Eduauraa’s leading features would include multiple options to learn and excel such as interactive animation videos, e-books, and practice test papers learning in English and Hindi which is valuable for students across the country. Additionally, great attention is paid to the curation of the content with an expert team of IIT, IIM, experienced teachers and class subject matter experts from the leading schools across the country.

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