upGrad Appoints Shreyas Shevade As Head Of Creative And Content Marketing

Shevade will lead the brand’s consumer communications across channels

upGrad announced the appointment of Shreyas Shevade as the Head of Creative and Content Marketing. Shreyas’s role will be to integrate upGrad’s brand messaging across traditional and new media.

Shreyas brings with him over 11 years of experience in integrated advertising, digital marketing, PR, and relationship marketing. He has previously worked with leading and multi-national agencies such as MRM//McCann, Edelman, Contract Advertising, Rediffusion Y&R, and Grey Worldwide. Through the course of his career, Shreyas has crafted clutter-breaking campaigns for brands like Volkswagen, Durex, Surf Excel, Dove, Bajaj Allianz, and IndiaFirst Life Insurance, which have won several national and international awards.

Inclined to the tradition of imparting knowledge and education even outside of work, Shreyas gives guest lectures at Mudra Institute of Communications, Ahmedabad, has been on the jury for their CCC PG Certificate Programme, has taken a Masterclass for The Economic Times, and has been invited for a podcast at IIM Kozhikode. He also works with home-grown businesses within his personal networks, to guide and mentor them in their marketing initiatives.

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