Experiential marketing has lit up the scene with its innovative approach that every now and then sends shock-waves in the market. That’s what it does, it delivers. Its managed to infiltrate most avenues and industries.
The premier business schools world over offer Executive Education programs, usually over a few days, but sometimes year-long. By doing so, they also deepen their corporate contacts, and ensure that their own business faculty is in close touch with the changing business environment, and indeed, that they remain ahead of the curve.