JAGSoM Launches ‘The Right Brain MBA’ At Vijaybhoomi University Mumbai

The program is specially designed to groom professionals for managerial roles with a unique and powerful combination of analytical, logical, left-brain thinking, with creative, out-of-the-box, right-brain, maverick-thinking that is so essential in today’s highly competitive world of business management.

Creativity, Design Thinking and Innovation have disrupted the traditional theory of business. Managing high-performance teams that thrive on creativity and innovation poses a significant challenge for business leaders. To reign in this challenge and help develop the next generation of such business leaders, AACSB Accredited and globally ranked Jagdish Sheth School of Management (JAGSoM) has launched 'The Right Brain MBA', an innovative MBA program designed for new-age professional roles that require creativity, innovation, design thinking and imagination.

Academics Padma Bhushan Prof. Jagdish Sheth (Chairman, JAGSoM) and Prof. A Parasuraman (Pro-chancellor, Vijaybhoomi University) are mentoring this program. In addition to senior academics, leading Creative Industry Professionals with several decades of experience in Advertising, Media, Music, Films and Marketing Communication have joined JAGSoM to share their experiences and skills with young MBA students.

JAGSoM Right Brain MBA: Key differentiators

  • The program is offered at VIJAYBHOOMI University near Mumbai, the commercial capital of the country.
  • Offered by JAGSOM, one of the Top AACSB accredited and globally Ranked B-schools in India.
  • Industry developed curriculum with Immersions and Internships for managerial roles in new age innovative and creative Industries. 
  • The program is delivered by creative domain specialist faculty, with multi-decade experience in innovative problem solutions for commercial clients.
  • Major/Specialization offered in ‘Music & Entertainment’ offered in collaboration with True School of Music.
  • Major/Specialization offered in ‘Design Management” with a focus on Communication Design in collaboration with Vijaybhoomi School of Design.
  • Liberal Professional Curriculum offering flexibility and opportunities for Self-Discovery & Personality Development.

JAGSoM Right Brain MBA
Admissions 2021 Open: Admission Process

The admission process for this new program is open. Here are key details:

  • Graduates in any discipline with a minimum of 50 per cent and inclined towards a career in the Creative Industries can apply.
  • A valid score in VU-SAT and a Video Portfolio is required.
  • A personal interview with a panel comprising a Senior Faculty Member from JAGSoM, one industry expert, and one Alumni will be conducted. 

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