With an aim to give teenagers an early preview into future careers, Clever Harvey has launched another new industry-certified course ‘JuniorMBA Marketing’ in collaboration with PUMA. This came soon after the career exploration and acceleration platform recently introduced two other courses, JuniorMBA Strategy and JuniorMBA Technology, in partnership with Samsonite and Infinity Cars, respectively.

The strategy program prepares students on how sales and marketing strategies are formulated and implemented based on data. Focused on teaching interesting topics such as value proposition, market sizing, business models, it also provides entrepreneurial training and builds improved decision-making ability, business analytical skills, alongside others among students.

On the other hand, the technology course is for those who want to launch their next big tech product. The 2 program trains students on how tech products are prototyped to achieve specific user goals while developing varied skills like analytical mindset, computational thinking, and innovation, etc. The topics taught are understanding algorithms, Virtual Reality, and its uses, applications of AI and ML, and technology as a problem-solving tool.

The marketing course gives teenagers an in-depth glimpse into what marketers do. From case studies of companies like Starbucks, Burger King, Apple and Cadbury, students discover the fundamental principles of marketing and apply their learnings to an industry project. Working in groups of 2 or 3, and guided by a facilitator, students take a whirlwind tour of functions in the world of business - marketing. The program ends with a project, where students design a social media campaign enabling the company to build its following among teenagers.

The strategy program prepares students on how sales and marketing strategies are formulated and implemented based on data. Focused on teaching interesting topics such as value proposition, market sizing, business models, it also provides entrepreneurial training and builds improved decision-making ability, business analytical skills, alongside others among students.

On the other hand, the technology course is for those who want to launch their next big tech product. The 2 program trains students on how tech products are prototyped to achieve specific user goals while developing varied skills like analytical mindset, computational thinking, and innovation, etc. The topics taught are understanding algorithms, Virtual Reality, and its uses, applications of AI and ML, and technology as a problem-solving tool.