CuriousJr To Launch Courses In Vernacular Languages To Meet Different Demographics

CuriousJr provides its courses both in English and Hindi and is currently exploring and planning to launch other languages like Marathi, Telugu, Bengali, and Gujarati in the coming months

CuriousJr Founders (LtoR- Ali, Mridul, Amit)

CuriousJr, an ed-tech start-up and online coding platform for kids, is on a mission to build, develop, and provide accessible and free coding education to kids on mobile phones, and it's striving to achieve a larger reach as it expands its online curriculum, while also looking into the possibility of introducing a revenue model and exploring other vernacular languages for their courses to meet the needs of different demographics in India.

CuriousJr currently provides all its courses, including Javascript, Block Coding, and Computer Fundamentals, in both English and Hindi. CuriousJr currently has 70 per cent of the students who are learning in Hindi. With 1000,000 downloads, the platform caters to 220,000 students learning monthly on the app, who have created over 400,000 apps on the CuriousJr App Store so far. 

Curriculum or course content is being ramped up, targeting students between classes 6 and 12, while age-specific content is something that is being explored too. Plans are afoot to include vernacular languages in the courses and launch them in the coming months. Apart from Hindi and English—which are currently available on the platform – the other languages being explored include Marathi, Telugu, Bengali, and Gujarati.

CuriousJr, has presented itself as a mobile-first offering since nearly 88 per cent of the students still do not have access to a laptop. On the other hand, nearly 45 per cent of the students have smartphone access. This is expected to reach 60 per cent in a year’s time and 70 per cent in two years, assisting all students in learning to code using just smartphones.

Apart from working on content ramp-up, which includes developing age-specific solutions, the company would also look into revenue streams such as coach-led learning and packaged curriculum, as well as buying specific courses, etc.

Along with exploring new languages, as a growing startup, CuriousJr is also looking to hire new talents for their team in multiple verticals to expand their workforce and speed up their process of launching the new languages on the app.

The startup's goal of reaching all children, regardless of their location, region, or native language, is close to being accomplished. CuriousJr aims to create the most trusted learning platform that offers technology-assisted, impact-based learning to 500 million kids across the globe by 2030.

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