Digital Strategy Introduced By Great Lakes Institute Of Management

The Digital Strategy specialisation offered in the flagship PGPM program is the first of its kind course in India respond to evolving industry needs and digital-led business transformations

In keeping with the evolving business landscape of today, one of India’s leading business schools, Great Lakes Institute of Management, Gurgaon, is offering Digital Strategy as a specialisation in its One Year Post Graduate Program in Management (PGPM). This area of specialisation was added to the PGPM curriculum in 2021 to skill future managers in leveraging digital technology-based processes and solutions in all the aspects of their businesses.

Digital transformation strategies are no longer optional. As newer technology breakthroughs continue to fundamentally disrupt the corporate landscape, businesses are experiencing their turn-of-the-century moment. They need a plan for how to breathe, think and act as a digital entity in a market saturated with products and ideas.

These courses are aimed at creating a structured foundation for PGPM graduates to understand, design, and lead digital transformation strategies and processes in organisations. A large number of the B-School’s recruiters come from the business consulting domain and this arm of GLIM Gurgaon provides exceptional talent to such consulting companies as they ramp up their digital advisory and design services.

The courses included in this new specialisation area are Digital Enterprise Strategy, Design Thinking, Enterprise Resource Planning, Digital Marketing, Big Data, Cloud Analytics, Technology Product Management, and Fintech.

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