EHL Advisory Services, the training and consultancy branch of EHL Group (the global reference in hospitality education, business solutions and innovation) has partnered with Emirates, one of the world’s largest airlines, to take its new hospitality strategy to the next level.

It aims to drive consistency across all touchpoints and provide a framework for teams to deliver Emirates’ signature moments that evoke emotions and create positive memories and feelings for its customers.

The first batch of Emirates facilitators earned their EHL Qualified Learning Facilitator Certification after completing an intensive two-week program in Dubai and at EHL Campus Lausanne in Switzerland earlier this year. They are part of the core team involved in deploying the airline’s hospitality learning experience program, which was rolled out in June. Refresher courses will follow suit to ensure that the program adapts to the fast-changing nature of the hospitality industry.