EdTech Startup WhiteHat Jr Announces Plan To Expand In Global Markets

Founded in November 2018, WhiteHat Jr helps kids aged 6 to 14 years build commercial-ready games, animations and apps online using the fundamentals of coding.

EdTech startup WhiteHat Jr today announced its plans to expand in other global markets after growth in US for its one-to-one online coding classes. After launching their courses in the US since February this year, the company is growing at 160% MoM in the country and has over 20,000 paid subscribers across all 50 states in the US, including Alaska with 5000+ daily classes conducted. The US business has even surpassed the company's industry-beating growth in India and is expected to account for 60% of the company’s revenues by the end of June, within just six months of kickstarting US operations. The company has now reached a $100 million annual revenue run rate within 18 months of going live driven by the phenomenal growth in US enrollments and is now the top live teaching coding platform in the world. It is backed by Nexus Venture Partners, Omidyar Network India and Owl Ventures and had raised $10 million in series A funding last year.  

After successfully establishing its presence in India and the US, and supported by its fully virtual business model and positive cash flows the company is now planning to expand their offerings in other mature markets like Canada, UK, Australia and New Zealand (ANZ). They’ve already done a pilot launch in Canada earlier this month and are expecting to go live in the UK and ANZ markets by the end of June. In the past three months, the company has grown from 300 employees to 1000+ employees and from 1000 teachers to 3000+ teachers and continues to aggressively onboard teachers to fulfill the demand across different markets. All sessions for students in the US are conducted by Indian teachers who are selected after a rigorous selection process.  

Commenting on the development, WhiteHat Jr’s Founder and CEO, Karan Bajaj said, “Our US debut has surpassed all our expectations and is growing at 160% MoM growth, which is even higher than the growth rate we witnessed in India. We have been able to build an appreciation for the product in the US in record time and this substantiates our belief that the heightened interest in teaching kids to code at a young age with the highly qualified Indian teachers is a universal phenomenon. The success in the US has given us the confidence to expand to other mature markets like Canada, UK and ANZ. What has been equally incredible is the response to our teachers in the US which only goes to show the role that India continues to play on the global scale when it comes to cutting-edge technology skills. Coding is the skill of the future and WhiteHat Jr remains committed to empower a whole generation of kids across the world to become digital-ready entrepreneurs.” 

Founded in November 2018, WhiteHat Jr helps kids aged 6 to 14 years build commercial-ready games, animations and apps online using the fundamentals of coding. WhiteHat Jr offers four levels of courses – Beginner, Intermediate, Advanced and Professional – for students in grades 1-9. Kids create complex games, animations and apps using logic, structure, sequence, commands and algorithmic thinking - in a live 1:1 online classroom. Early graduates of the course have created professional-ready apps downloadable on the App Store at ages as young as seven years old.  

Tags assigned to this article:
edtech startup WhiteHat Jr expansion plans global markets

Around The World

Our Publications