IIT Delhi, through the Foundation for Innovation and Technology Transfer (FITT) an Industry Academia Interface organisation for IIT Delhi, has announced a partnership with a multi-lingual social media platform - Koo. The partnership will reach a wider and more diverse audience, including first-time social media users, with content in local languages on pollution levels and possible remedies to curb the impact.

IIT Delhi, along with the Central Pollution Control Board (CPCB), has deployed sensors across multiple locations in India to track air pollution levels. IIT Delhi will build an API that will be integrated with the Koo API to receive pollution-related data. This data will then be shared with users on the platform in their local languages through interactive videos and visual content. Koo will start a dedicated handle to raise awareness around air pollution, which will also offer advice from medical experts on safeguarding oneself. Air pollution has been a key cause for concern across the country and is linked to several respiratory ailments among people. It is also known to cause a spike in temperatures. Public awareness through a partnership such as this, is therefore a crucial step towards lessening pollution levels and its impact on society.

This joint collaboration will commence as a pilot study for six months and will help to identify specific sources of pollution, which will support policymakers and the government with data-driven insights and evidence-based policymaking.