Industry Expert – Navneet Kapoor To Become First Indian, Awarded The Doctorate Of Philosophy
He is awarded the PhD in Brand Management & Communication by SORBON, French Institute of Higher Learning, France & he First time someone from Indian advertising industry has received this honor
India is one of the fastest growing advertisement markets in Asia and a large market for travel and tourism. The launch of several branding and marketing initiatives has provided a focused impetus to growth in the tourism sector. Adding another feather to India’s pride is Navneet Kapoor, Founder & CEO - Square Brand Communication Group. He has been awarded the Doctorate of Philosophy in Brand Management & Communication and Specialisation in Tourism Management by SORBON, French Institute of Higher Learning, France, for his constant contribution in tourism communication. This is the first time someone from the Indian advertising industry has received this honor in the tourism sector.
On receiving this honor, Mr.Navneet Kapoor, said “It is a pleasure to be honored by SORBON French Institute of Higher Learning. I hope to get more opportunities to learn, think and explore the beautiful states of India. I look forward to serving this sector to the best of my communication ability and take the beauty of Incredible India to more people”
Navneet Kapoor laid the foundation for Square Brand Communication Group in the year 1992. Since then the agency has shared brand beliefs of many organizations and helped them in shaping their consumer’s perception. He had served many prestigious travel & tourism clients and had gained a keen understanding of this sector. Today, Mr.Kapoor is identified as a communication expert in the field of Tourism & Hospitality.
His experience as a strategist in the tourism and travel sector started with the launch of the famous Star Cruises in India. Post this success, he went on to design some winning communication strategies based on market insights for various brands in this sector. As an innovative strategist, he was the guiding force behind the phenomenal success of many national level campaigns for Himachal Tourism, Uttarakhand Tourism, ITDC and Assam Tourism. He roped in former Miss World and actress Priyanka Chopra as a face for ‘Awesome Assam’, a campaign to promote Assam on a global platform. He had conceptualized the promotion of Namami Brahamaputra event for Assam. A theme song dedicated to the beauty and might of River Brahmaputra, where the opening lines of the song were rendered by the legendary superstar Shri Amitabh Bachchan. The song was composed by famous music director Papon, written by National Award Winner Swanand Kirkire. And 20 leading Bollywood singers from Shaan, Kailash Kher, Shubha Mudgal to Sonu Nigam, Shreya Ghoshal and Shankar Mahadevan, many great singers of India rendered their voice to the song.
Being in this industry for 38 years, Navneet Kapoor has an in-depth knowledge which has paved a way for the agency to work with various prestigious and coveted clients with successful results.
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