The Centre for Family Business & Entrepreneurship (CFBE) at Bhavan’s S P Jain Institute of Management & Research (SPJIMR) has announced the launch of a new initiative aimed at enabling family businesses to meet their funding gaps to help drive a new phase of growth. The new initiative, called ‘Vriddhi’, is a platform that will connect family businesses that are fund seekers with those that are fund providers and will work as a funding accelerator exclusively available to SPJIMR’s alumni and participants belonging to the CFBE.

Vriddhi’ would be directed at family businesses that seek growth along with the transformative change that can come when traditional business leadership and professional management work together to innovate, diversify and/or scale operations with speed. It will help route funds, offer due diligence, and add a layer of professional expertise under the SPJIMR umbrella to guide, support and drive growth.

The platform will offer a four-stage process that will run for about four months with each proposal, beginning with an application stage and ending with a pitch and the matching of family business investors with businesses seeking funds.  SPJIMR will charge nominal professional fees for the service.