Mumbai’s Universal Business School (UBS), organised a virtual case study writing workshop especially for professors and research scholars from reputed academic institutions across five Asian countries in June 2021. 

Launched in February this year, Universal Case Research Centre is a not-for-profit initiative of UBS, India that works in the area of research, case writing, industry-academia collaboration and teaching methods in business education. The Centre is focussing on Indian and Asian case studies in areas such as business, operations, innovation, finance, marketing, organisation culture, ethics, family-owned business, social enterprises, corporate governance, and e-commerce.

The workshop explored various key aspects such as barriers and benefits of case study writing; skills of a case study writer; different types of case studies; how to conduct case interviews; case studies for management research, problem-solving, industry-specific cases and so on.