Wondrlab, India’s MarTech network launches ‘WISR’, an open tech platform that connects brands and schools with the ambition to empower schools through brand partnerships.

Wondrlab believes in the power of brands and ‘marketing for good’. WISR was created to fundamentally solve the problem of below par teacher salaries and the poor state of infrastructure in schools. Brands have the power to solve this problem. Wondrlab believes that WISR has the potential to add 20 per cent additional salary for teachers across every participating school.

WISR is a platform that creates additional revenue streams for schools. The opportunity is to help brands create opportunities to connect with 260 million students in more than 1.5 million schools across the country.

The segment presents an opportunity for brands. It is clear that kids have huge power and influence purchase decisions across many key categories. Pocket money of kids even in 2017 was 22K crore and growing by 100 per cent every 5 years (in fact the pocket money is more than the GDP of 52 countries).

The problem for marketers has always been a disorganised database. Seeking permissions has always been a manual and extremely cumbersome process. There has never been any ability to track and measure the effectiveness of communication initiatives.

WISR lets brands identify schools: an algorithm selects the right schools based on the category, marketing objectives and budgets. The platform lets brands schedule, deploy and optimise campaigns at the click of a button.

WISR, at its launch, covers more than 1500 schools across 21 cities. WISR will onboard more than 50K schools over the next 5 years.